Cheese for the Professional: Persuasion - Part II

Who are we? And why you should care.

We're regular folks. We have a sense of humor. We're a tad sarcastic. We aspire to be professional. We like cheese. What is the Cheese? It is everything good and bad within the "professional" workforce. We use that term loosely. We want to reduce the assocation and image of separate classes within the professional world (i.e., lower, middle, upper). So, in a nutshell: we want to shatter and disassociate the typical image of the "hootie, snootie, aristocratic, champaigne party throwing, money hungry professional" who looks down on anyone that does not drink their cup of tea... or beer.

Saturday, January 7, 2012

Persuasion - Part II - The Briefing Prep

"Whenever you use mostly command and control to get your organization to do something, you take a withdrawal from your leadership account. Whenever you use persuasion properly, you make a deposit. The key is to keep both in balance."

Persuasion Considerations While Developing Your Presentation

Know your audience (Pathos)
Topics must be important, salient to audience (Logos)
Simplicity - KISS (to Logos) - clear, simple, what do I want my audience to remember? (if you want the audience to remember your brief, never brief anyone on a single topic using more than 3 major points)
Be the expert (authority/credibility - Ethos)
Include analogies/metaphors to things audience’ familiar (Logos)
Tell a story through your brief - give examples (Logos)
Experiment with counter-intuitive points - when you use credible points that are not normally considered, they’ll be remembered - even quoted (Logos)
Place a few in the audience who support your cause already - prep the battlefield

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Bios

Kelly is 34 years old, a wife, and a mother. She is a military veteran. Her experience is in intelligence, communications technology (like video teleconference technology), and administration. Her current gig is a senior executive assistant to a senior department of defense official. In her spare time she spends time with her family and reads a ton of books. She is also a writer and hopes to publish her first novel in 2012.

Charley is 28 years old, a devoted husband, and a father of two. He served in the Marine Corps for seven years. He has a bachelors in business administration and he is currently working on his MBA in Information Security, as well as his project management creditials. In his spare time he spends time with his family and friends. He also grills up a mean steak.