Who are we? And why you should care.

We're regular folks. We have a sense of humor. We're a tad sarcastic. We aspire to be professional. We like cheese. What is the Cheese? It is everything good and bad within the "professional" workforce. We use that term loosely. We want to reduce the assocation and image of separate classes within the professional world (i.e., lower, middle, upper). So, in a nutshell: we want to shatter and disassociate the typical image of the "hootie, snootie, aristocratic, champaigne party throwing, money hungry professional" who looks down on anyone that does not drink their cup of tea... or beer.

Sunday, January 1, 2012

The 'Rule of Two' - persuasion credibility


In life, in work, only two of three things are usually possible simultaneously when trying to acquire a new capability. See the picture at left - at each point on the triangle are the labels good, cheap, and fast. If you want cheese that's good and you want it fast, it won't be cheap. If you want cheese that's good and cheap, you won't get it fast. If you want cheese that's cheap and you want it fast, it won't be good.

Create briefings that never promise all three...


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